There have been compelling shifts in B2B marketing since 2013. The decision-makers in the B2B process have become younger, and there is a shift for demand through the digital marketplace. According to a study by Google in 2014, nearly 50 percent of all B2B researchers are millennials. In the same study, they found that 71 percent of B2B researchers start their research with a generic search. There is a significant amount of research being done in order to make high-level buying decisions, and much of it is conducted online.
The average B2B researcher is hitting 12 points of engagement prior to making a purchasing decision, which tells you that the more diverse your content marketing, the more likely you are going to reach your target audience. Video is a significant point of contact on the path to purchase, according to Google, with 70 percent of B2B buyers and researchers watching videos throughout their path to purchase. To learn more about how Content Marketing can impact your business, give us a call today: 866-998-6886.
B2B Content Marketing Stats
DISRUPT the B2B marketplace with On Target Digital Marketing. We create and promote remarkable content, websites, blogs, infographics, videos, and social media that gets your B2B business noticed online. When it’s time to stand out from the digital crowd with rich, amazing content, it’s time to get On Target. Speak to a Digital Marketing Expert today by calling 866-998-6886.