Creating a Kickass Social Media Strategy

Social media is a sea of marketing, personal posts, and everything in between. So you’re probably thinking, “How the hell do I get my posts noticed?” Well, it’s not just about getting

Clickbait Versus Personality: What I Learned About Storytelling

When I came to intern at On Target, I wasn’t really sure what to expect. I didn’t know what “SEO” was or how online marketing worked beyond the basics. However, I had

All the Cool Kids Are Getting SSL Certs and Why You NEED To.

Google has taken another step toward eradicating HTTP. Starting in July 2018, Chrome 68 will help Google achieve its goal of making the web a safer place by marking all HTTP sites

Marketing with a Purpose

Confession: I have never stepped foot in a Whole Foods. Not because I have no desire to — in fact, I want to see what all the fuss is about — but

Unpacking the Best Practices for Engagement on IG

If you’re like me, the first thing you do in the morning — before even heading to the bathroom — is open up some type of social media app. Truth be told,

A Picture’s Worth 1,000 Likes

Think about a website that you find aesthetically pleasing — one that you believe is stylish and modern. Think about what makes that specific website so appealing. Is it the text that