Marketing with a Purpose

Confession: I have never stepped foot in a Whole Foods. Not because I have no desire to — in fact, I want to see what all the fuss is about — but

Unpacking the Best Practices for Engagement on IG

If you’re like me, the first thing you do in the morning — before even heading to the bathroom — is open up some type of social media app. Truth be told,

A Picture’s Worth 1,000 Likes

Think about a website that you find aesthetically pleasing — one that you believe is stylish and modern. Think about what makes that specific website so appealing. Is it the text that

Make It Personal: Targeting Beyond Demographics

When I’m interested in something, I Google it. I’m not talking a quick visit to the product’s website; I’m talking 20 search results deep, reading opinions from anyone who has ever considered

Name It & Claim It — Be the Expert on Social Media

I got a phone call from FOX, a local affiliate here in Orlando. They wanted to come by and chat with me about Facebook’s online quizzes and all the tomfoolery and shenanigans

Stop Chasing Two Rabbits at One Time

I heard an awesome quote that I think is brilliant and I needed to share it with you: “He who chases two rabbits, catches neither.” — Confucius Think about yourself out on