Men Are From … LinkedIn, and Women Are From … Facebook?

Everybody knows women and men are different. In fact, there have been a number of studies across the years examining the psychological differences between genders, including author John Gray’s bestseller, “Men are

Mix Up a Perfect Blog Post.

A good blog post, like a good martini, doesn’t just happen. It has to be carefully crafted, using the right techniques and first-class ingredients. But you don’t have to be an expert

5 Tips For Creating An SEO Editorial Calendar.

A Goal Without A Plan Is Just A Wish. – Antoine de Saint-Exupery In my last blog about SEO & Planning, I promised to offer some tips on creating an SEO related

The More Things Change, The More They Stay The Same.

Many SEO companies & Webmasters alike are freaking out about some recent changes that Google has made by securing search.  The following is my response. A VERY Brief History Of Search. The

What’s Your Brand Made Of?

When I first started On Target Digital Marketing, I had no idea who we were.  We fumbled around a bit, we dabbled in many things, we strayed, we goofed, we faltered.  But

Content Marketing for the Pros.

Armies don’t go into combat without a strategy. Sports teams don’t take the field without a playbook. And content marketers shouldn’t be publishing or executing marketing campaigns without a plan. So how