Social Media KPIs and You

One of the questions I’m asked every single day is: “With social media, what metrics should I be paying attention to?” True Story: We signed this client about a year ago. This

Where Your Brand Should Market on Social Media

One of the biggest questions that I get asked is: “On which social media channels should I be advertising?” My answer to that is: “Well, who’s your customer?” You’d be so surprised

About This Article

I know you’ve seen it, whether you’ve realized it or not. As you scroll through your news feed, an article appears with a tiny “i” on the bottom right corner. When you

Why You Should Be Friggin’ Blogging

This post is adapted from a podcast episode Tom recorded on a rainy October day in October of 2017. It’s rainy as hell in Orlando. It’s dreary. It’s dismal. I wish it

Storytelling – An Intern’s Interpretation

There’s one word that makes me cringe — graduation. Two months and I’ll be stepping out into the “real-world.” Am I ready for that? Heck yeah! I learned a lot during internships

Dying Content? Here’s How to Revive it

You’ve hit Google. You’ve hit HuffPost. And you’ve even hit Bing. Yet, you can’t seem to find inspiration. Whether you’re writing a blog, curating an Instagram theme, or keeping up with your