Deciphering Your Bounce Rate.

For those uninitiated in the world of Google Analytics, the phrase “bounce rate” may bring a few different things to mind. Perhaps you envision the coveted bouncy ball of your childhood, or

Make Your Landing Page Work For You.

We’ve all heard the phrase “stick the landing,” referencing the ideal finish to a gymnastic or athletic routine or event. When you conduct a digital marketing campaign, what’s your ideal finish? You

Spend Your Marketing Time Wisely.

There is a parable in the Bible about a wise man who built his house on the rock, and a foolish man who built his house on the sand. The parable points