The way that institutions of private education are interacting with the community is changing. Prospective students’ parents are searching for options on the Internet; current students stay up-to-date with events via a school website; and Alumni use carefully-crafted pieces of content to express their pride associated with their alma mater. In an ever-changing digital landscape, online communication is more important than ever. On Target Web Solutions offers private education digital marketing intended to resonate with every audience: prospective families, current families, and alumni.
Establish an Online Foundation
The Internet provides a school’s first impression, which is the foundation to what prospective families associate the school name. It is important to have a website that is easy to find, navigate, and be a resource. Information should be easily available and organized in a way that users will appreciate. Think of your website as the cover to your book. Your content and social media tell your story.
Every school has special hallmarks and can be a good fit for certain families. Content marketing is a school’s opportunity to tell a story. With content, private education digital marketing can take a school to greater heights. Tell the story of how the school began, the remarkable feats of teachers, and the values that ground the entire student body. Through content, a school can shine.
Establish Extraordinary User Experience and Community
Social media can be used to share content, create a community, and make relevant information very easy to find. Alumni and students are likely checking social media for upcoming events and recaps. Private schools have an excellent opportunity to network online in order to support the thriving community that already exists offline.
Every school has a unique story to tell, and we are ready to tell yours. We’ve already excelled at doing just that for private schools like Bishop Moore Catholic School and Lake Forrest Preparatory School. Through a strong web presence, engaging content, and community-building social media, private educational institutions can increase enrollment and involvement by every key stakeholder. If you’re interested telling your private school’s story through a well-thought-out private education digital marketing plan, contact us today.