A recent study shows that nearly all technology marketers have adopted content marketing as part of their marketing strategy. The real question is: are you executing an effective content marketing strategy? There is planning, implementation, and most importantly, measurement. All of these components combined are required to ensure that you’re getting an ROI based on your content marketing efforts.
Even if your primary marketing objective is lead generation, content marketing will allow you to create micro-moments with your target audience so that you’re visible when they’re looking for the products and/or services that your business offers. The real goal is to effectively find what content your audience is interested in and where they will consume that content. On Target has extensive experience with both B2B and B2C technology companies and their content marketing campaigns. Our research and data collection standards drive effective content marketing campaigns that turn over an ROI. Let us help you tell your story.
Some Clients We’ve Worked With